IN GOOD STANDING
Answer Management for Search & AI

When AI answers for your brand, it only tells half the story. We publish the other half.

Two-thirds of searches now end without a click.1 The answer on the screen is all most customers will ever read about you.

When a prospect asks Google, ChatGPT, or Perplexity whether your brand is safe, the answer they get is written from the public record. If the only visible record is your FDA or FTC letter, that's the story they hear, no matter what the other side of the story says.

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Ask the robots about your brand

A warning letter is part of the record. If your resolution isn't public, it becomes the whole record.

Try it. Pose as a consumer and ask any AI the questions your customers actually type, not the technically correct ones:

"Is [Your Brand] safe?"  ·  "Is [Your Brand] FDA approved?"  ·  "Is [Your Brand] legit?"

Your lawyers would never let you answer that middle question: supplements and compounded drugs aren't "FDA approved," and saying otherwise is how companies get warning letters. The machines have no such counsel. They answer it anyway, confidently, to every customer who asks.

If your company has a warning letter in its history, the answer that comes back is usually accurate. And incomplete. It names the letter. It quotes the allegations. Then it stops. The corrective actions, the testing, the process changes, and the resolution are all absent, because they were never published anywhere AI could find them.

The answer today
Screenshot of a real AI assistant answer about a supplement brand, brand name redacted. The answer says to be cautious, lists the FDA warning letter's findings in detail, and ends by noting the FDA found significant deficiencies, with no mention of any resolution.
Prompt: "Is [Brand] safe?" · Asked July 2026 "If you mean [Brand], a U.S. dietary supplement company, I would be cautious. The biggest concern is that the U.S. Food and Drug Administration (FDA) issued a Warning Letter to the company in April 2026 after inspecting its facility… It's important to note that an FDA Warning Letter does not necessarily mean every product is unsafe or contaminated, nor does it prove consumers were harmed. However, it does indicate that the FDA found significant regulatory and quality-system deficiencies that the company needed to correct."
A real answer from a leading AI assistant about a real supplement brand. Reproduced verbatim; name redacted. Note what's missing: any word about whether the company fixed it. Tap the screenshot to view it full size.
The answer when the record is complete
Screenshot of a real AI assistant answer to 'Is Chipotle safe?' The answer opens with 'Yes. For most people, Chipotle is generally considered safe to eat,' acknowledges the well-known 2015–2018 outbreaks, criminal charges and $25 million fine, then lists the company's published food-safety reforms, citing Chipotle's own site.
Prompt: "Is Chipotle safe?" · Asked July 2026 "Yes. For most people, Chipotle is generally considered safe to eat… Chipotle has a well-known history of foodborne illness outbreaks… Those incidents led to criminal charges, a $25 million fine, and major changes to the company's food safety practices. Since then, Chipotle says it has strengthened its food safety program by: requiring food safety certification for managers… supplier testing and ingredient traceability… regular internal and third-party food safety audits."
A real answer about a brand whose recovery is on the public record. Not our client; proof of what the machines say when the record is complete. The history is still in the answer; the remediation carries the verdict. Your customers can run this prompt themselves. So can you. Tap the screenshot to view it full size.

For many buyers, that paragraph is the only thing they'll ever read about you. It isn't a preview of your brand. It is your brand.

What we do

We don't erase the record. We complete it.

No one can remove a federal warning letter from the public record, and anyone who promises to is lying to you. What can be done, honestly, is publish the other half: what happened, what changed, what safeguards exist now, and why your company can be judged on its current facts.

1

Audit the answers.

We map how Google and the major AI assistants (ChatGPT, Perplexity, Gemini) answer trust questions about your brand: which questions hurt you, which sources they rely on, and which facts are missing.

2

Publish the missing record.

We build the resolution record: transparency pages and plain-English answers to the exact questions the machines raise, in a form both people and AI systems can read and cite. Where third-party sites tell an outdated version, we bring them the corrected record.

3

Measure it monthly.

Every month you'll get a custom report detailing your brand's representation in Search & AI, tracking our progress. Measured, not promised.

Who this is for

We only work with companies that act in good faith toward their customers, and have the record to back it up.

This program is designed to make your remediation visible, and that requires such remediation to exist. If your company is working to correct the issues in your letter and the public record just doesn't show it yet, we should talk.

If the issue was called out unfairly and you have the receipts, we should talk.

If the cited concerns haven't been addressed, we're not the right call yet. Address the issues first. Then come tell the whole story.

Backed by RightPlace Consulting

A practice of RightPlace Consulting

Every engagement is delivered by Zach Arrington and backed by RightPlace Consulting, an Austin-based technology consulting firm serving enterprise and government clients since 2013. RPC's broader work has supported organizations including the ones below.

Mercedes-Benz
Texas.gov, State of Texas
Toyota
Gartner
Ping Identity
Southwest Airlines
"We have been working with Zach for almost two years now and he has taken our site to new levels. After another SEO company built us a new web site and completely failed to optimize and transition it properly we were left with zero traffic. Zach was brought in and has completely turned that around. He has taken us to more than double the traffic we were seeing previously. We are more than happy to refer anyone to him and his team."
About

Who you'll actually work with

Zach Arrington has spent his career where search, compliance, and AI meet.

At Momentum Factor, a compliance-technology firm serving the direct-selling industry, he led the development of FieldWatch, a platform that became the industry's leading digital marketing compliance application, scanning the open web to catch non-compliant product claims before regulators did. The same categories of claims that trigger FDA and FTC letters were the ones his software was built to find. Over six years there, he directed more than forty search-visibility and brand-trust programs for companies in over twenty countries.

He went on to build and lead RightPlace Consulting's product and delivery practice, architecting platforms across compliance, government, and enterprise verticals, and has most recently served as Head of Product at Austin technology startups ReUp and BASE, building AI-era product organizations from zero and shipping platforms that put modern AI tooling into production.

In Good Standing puts those skills to work on one problem: making sure the machines that answer for your brand are drawing from the complete record.

Every engagement is delivered personally by Zach, with RightPlace Consulting's development team behind him when the work calls for it.

You will never be handed off or outsourced.

FAQ

Straight answers

Can you remove an FDA warning letter from the internet?

No. Warning letters are permanent public records on government servers, and no legitimate firm can remove them. Our work makes the rest of your record equally visible: the correction, not just the accusation.

Are you affiliated with the FDA or FTC? Does "In Good Standing" mean regulatory approval?

No and no. In Good Standing is not a government program, does not certify regulatory status, and does not provide legal advice. The name describes our standard for taking a client: the cited concerns must be corrected, documented, or credibly contested before we'll help publish the record. We work alongside your counsel when counsel is involved.

What is answer management?

It's the practice of making sure the answers that machines give about your brand are complete and current. Search results were links you could influence; AI answers are paragraphs written from whatever record exists. Answer management is how you participate in that record.

Do you guarantee a specific result?

No, and no honest firm can. These systems change constantly and no one controls them. What we guarantee is measurement and expertise: the current best practices in AI brand representation, and a monthly scorecard showing exactly how the AI answers and search rankings for your brand are changing.

How long does it take?

Early movement on content you own can appear in roughly 45–60 days; the third-party record usually takes three to six months, sometimes longer. Warning-letter damage took years to accumulate; undoing its dominance is gardening, not demolition. We report what changed, what didn't, and what we're doing next.

Who is behind In Good Standing?

In Good Standing is a practice of RightPlace Consulting, LLC, an Austin, Texas technology consulting firm founded in 2013. It is led personally by RPC's founder, Zach Arrington.

Get your audit

Find out what the machines are saying about you.

The AI Answer Audit is free, and it's real work, not a sales deck. We run a set of trust questions about your company across Google, ChatGPT, Perplexity, and Gemini; capture what they say, word for word; identify the sources behind each answer; and show you which parts of your documented resolution are missing from the record. You get the findings either way. No obligation. If we're not the right fit, you'll still know exactly where you stand.